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MCL are used by a number of clients to handle their
fulfilment demands. Their requirements are very different
but usually involve some type of marketing campaign
(mailing, press, tv, radio etc.) followed by some
form of data capture and distribution of promotional
merchandise/literature. In all cases we maintain audits
and produce traceability reports.
With all campaigns we recognize response management
is essential in determining campaign results. We design
databases for the capture requirements of simple coupon
requests to complex questionnaires.
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